Assembled in Brazil, today (27) acquisition of rival peixe Urbano. Without disclosing the value of the business, the companies that stood out in the internet in Brazil from 2010 as systems of collective procurement teams will be built-in. However, at least now, the idea that they will operate independently of each other.
“The goal is to gradually users of the two brands have the same menu of offers,” said Chief Executive of Groupon Brazil Felix Lulion in a statement sent to the press. “A amount of strengths. At the end of the day, the beneficiary is the user who via get the best of both worlds”.
The two companies announced a technology sharing between the two countries. With this, one of the main features of the app peixe Urbano system “use now”, it will be replicated in Groupon in Brazil. “To give you an idea, the way you use now’, which the user can purchase and use immediately voucher, corresponds to the 90% of offers from restaurants across the platform peixe Urbano,” said co-founder and President of the fish, Alex Tabor.
‘System’ can now use’, urban fish, will also display in the application compilation
Currently with around 30 million users in Brazil, peixe Urbano has sold its controlling stake to the Chinese company Baidu. Already not assemble sold in February 2017, the division of the Latin America investment fund of the mountain Nazca is currently responsible for monitoring the merger process between the two companies. On Grupon is used by 52 million people in all of Latin America.
In 2016, in urban areas the fish are already under the baton of Baidu, registered the highest turnover of its history to the end of the year with a total revenue of R$ 1 million. After starting the site of collective purchases, the company has seen a model lose its power, however, has turned into a platform to sell services.